My journey as a designer has spanned ten years which has seen a huge shift in media platforms, technology and marketing techniques. The challenge for businesses and brands to stand out in an overcrowded marketplace is very real.
I believe in creating value for my clients and yours.
I have a passion for using visual design to create an exceptional customer experience and I believe in showing the true value of products or services rather than a just a ‘hard sell’. Whether it is a product or a service you provide; if your customers find it easy, stress-free and even enjoyable dealing with you, they will return. And we all know that a returning customer is more efficient than trying to find a new one.
I continually strive to develop and master my craft but I have forged a personal style which I would describe as clean, minimalistic and functional. “Simplicity is the ultimate sophistication” portrays my design philosophy perfectly and I’m a big believer in ‘less is more’.
I will work with you to create unforgettable experiences for your customers – through consistent branding, valuable content, intuitive design and professional documentation to develop a seamless customer journey which provides true value and keeps them coming back for more.
IF YOU THINK YOUR CUSTOMERS’ EXPERIENCE COULD DO WITH SOME POLISHING, LET’S MAKE IT SHINE.
[ t h e b a c k s t o r y ]
In March 2017, I flew away from Brisbane (Australia) with nothing but a backpack and a boarding pass. After working behind the same desk for almost five years as a Graphic Designer in the branding & printing world, the travel bug was biting too much to be ignored and before I gave myself the chance to change my mind, I had a one-way ticket to Canada.
My day job had involved designing for large format displays & outdoor branded products and I was lucky enough to work alongside many respectable brands such as Adidas, McDonald’s, Cricket Australia, Golf Australia, Ray White, OPSM and many more. This experience provided me with not only a myriad of technical skills but also an insight into effective advertising and marketing for both small businesses and large corporations.
I do my best work when I believe in what I’m creating and I base my success rate on being able to provide true value to people, through this global language of design.
“Simplicity is the ultimate sophistication”
Working with a freelance designer has benefits for both parties
Living life on my terms away from a cubicle means I’m in a good headspace to do my best work, for you!
It’s never finished until we’re both 100% satisfied.